18th November 2013
While the nation writes their Christmas lists and wait with anticipation at what Santa might bring, there are many people who can’t wait. Their must-have gift is something far more vital than the latest gadget or toy: – it’s blood. NHS Blood and Transplant is calling for people to step forward and donate so patients whose lives depend on blood or platelet transfusions
get what they need over the festive period.
November through to the New Year is typically a challenging time for blood stocks. Hospitals in England and North Wales will need up to half a million units of blood to see them through the period. However, Christmas shopping, the party season, and the general rush together with the extended public holidays mean taking the time to donate can slip off people’s to-do list, putting pressure on blood stocks.
A new radio advert, online campaign and short YouTube film is set to Continue reading »